It is estimated that there are 1.42 million units currently for sale on the US real estate market. With property booming, there has never been a better time to cash in on this lucrative market. But as a real estate agent, how can you increase your leads?
One way is to overhaul your real estate marketing technique. Read on as we give you six ideas to boost your leads and increase sales.
1) Create A Blog
A website should already be a given marketing strategy when you are a real estate agent. By creating a blog, you can increase the amount of traffic to it and set yourself up as an authority in the process.
The trick is to research your keywords thoroughly. These are terms that people type into search engines. When you include these in your content, you have a chance to rank on search pages and get traffic.
Usually, content that helps people or answers questions works best. For example, you may create a how-to guide or a list that informs on a topic.
Blog content can also be shared on social media. As people repost it, you get more traffic back to your website as others read it. More people will also follow your social accounts, giving you a larger captive audience.
Finally, it positions you as an authority. Brand awareness will increase and next time people need a real estate agent, your business will be the first one that springs to mind.
2) Create An Explainer Video
Blogs are not the only content that hits the mark. Video is quickly becoming one of the most consumed forms of online content. The only problem is that, unlike a blog, it takes a lot of time and effort to get it right.
When you do decide to put some money into a video, then an explainer is a great way to do it. Introduce your company, the people who work there, and what makes you different in the real estate market. You could give tours of the office, take them on the road and let them see your personality.
All of this helps build a relationship with the customer. When they see you are personable and approachable they are more likely to use your services. Video is the only way to do this, as text and image content does not let the personality of you and the team come through.
The only caveat is that you should not do a video cheaply. Avoid anything done on your phone or shot with a friend’s equipment. Instead, hire professional filming and a post-production company to do it for you.
3) Use Instagram
Social media can be both a blessing and a curse. Every business knows they should be on it, yet few know how to use it efficiently. This leaves them in a position where they never really excel at any platform.
One way to get the hang of it is to cut social media platforms down and concentrate on knowing everything about one. For real estate, Instagram is the best to use. As it is a visual platform using images, it suits the real estate housing market better than other outlets.
Once you have a schedule for posting great images, get to know Instagram stories. This is the function that allows you to post short videos and messages at the top of the app. You can get excellent engagement by running offers on it or holding competitions.
You can also run paid promotion campaigns on the platform. Choose the best images and properties you really want to push.
From here, you can set a budget and choose the demographic you want to target. Based on location, ages, and even certain likes, the posts will be placed in front of people who have already displayed an interest through their viewing habits.
4) Use A Lead Generator
A lead generator is a software solution that hooks you up with potential sellers for properties. Instead of waiting and conducting your own marketing efforts, you can log on to a list of people waiting for great offers from agents.
The potential leads are hosted on a motivated seller lead feed. From this, you can see homeowners that have requested cash offers. Check out how the whole process works here.
5) Use Drone Photography
Getting excellent pictures and showcasing the properties you have on the books is a given. You can take this one step further by using drone photography. Nothing helps sell a home like sweeping vistas of the property and its surroundings.
There are a number of drone photography services you can hire to do this for you. Of course, you may just choose to purchase a drone and do it yourself. If so, make sure you check local laws regarding their usage.
6) Incentivize Referrals
41 percent of people who use a real estate agent get that referral from a friend or family member. While the person may not be in the market for a new purchase after you have made the sale, there are plenty of things you can do to ensure they recommend you to friends and family.
One way is to hire a moving truck for them. This takes a lot of the onus from them and helps them settle in much easier. Enhance this with a new home welcome pack, flowers, or gifts when they arrive.
A few months later, don’t forget to send an email. Ask them how they have settled in, wish them the best for the future, and ask for referrals.
Real Estate Marketing
Now you have these real estate marketing ideas, create a plan to implement them. Set a budget and a time scale. Make sure you measure their success to see how they can be refined and improved.
If you found this article helpful, we have many more to help. From marketing to finance, we can help your business boom in the coming year.