If you’re farming the real estate market for leads, you can make a great deal of headway when you use real estate postcards. However, to capture your reader’s attention, you need to design the cards so they are both informational and unique.
You can easily do this by partnering with a company that features the postcards and provides templates galore to create a one-of-a-kind postcard and message. Think about who you’re sending the message to and what you want to achieve. That is what will make your postcard unique.
Below are examples of unique real estate postcards – postcards that are designed to get you leads and build your influence locally. Use the ideas below to generate business and relate better with the people in your local market.
1. Spotlight an Upcoming Open House
Don’t just announce an upcoming Open House, spotlight the property. Add the listing price at the top of the postcard and showcase the home by highlighting its best features. Make sure your heading is large so the reader can mark the date and time.
You can use the templates on a postcard site to add your real estate logo and include your headshot and contact details. Premade templates allow you to build your brand and get recognized locally. Use the postcard company’s services to mail out your unique postcards as well.
2. Detail Your Foreclosure Expertise
If you’re sending out real estate postcards to owners facing foreclosure, you want to impart both empathy and knowledge. Grab your reader’s attention by including, for instance, a red stop sign, then stress the value of using your foreclosure knowledge and expertise.
By taking this approach, you are presenting the homeowner a way out of his or her predicament. You’re not using “fear” to convey your message. Instead, you’re making yourself approachable and supportive.
3. Reach Out to FSBO Sellers
For Sale by Owner or FSBO sellers are typically skeptical about using a realtor’s services. Therefore, you need to design a postcard that softens these concerns.
In turn, you need to focus on 2 main strategies. You should acknowledge their hard work in trying to sell their house and offer that they use your resources for FREE. By designing this type of postcard, you’re breaking down the barrier between FSBO sellers and realtors.
4. Highlight Positive Reviews and Testimonials
To add impact to your selling skills, send out unique real estate postcards that underscore positive reviews and testimonials. People like to connect with realtors who have positive reviews and receive customer-friendly comments. Use the uplifting words people say about you to your advantage.
5. Challenge Sellers to Give You a Call or Text You
You can also add uniqueness to your real estate postcard by challenging your customer to call or text you. In this case, you want them to contact you to sell their home at a higher selling price. This bold and friendly move generates the type of interest and leads that increase your community influence.
Go Online and Find a Unique Design that Works for You
What type of unique ideas do you have for real estate postcards? By using one of a plethora of template designs, you can send a message that will allow you to create your own little kingdom in the real estate marketplace.