The most important part of your marketing strategy is landing pages. By driving people to specific landing pages with specific offers, you give potential customers a clear path to the top of your sales funnel. Quality Guest Post offer a solid option for marketing strategy, increasing traffic, and increasing conversions on a particular page.
It is long past the time when you needed to have a deep understanding of web design in order to create a landing site.
These builders also demonstrate best practices within their templates so that you don’t have to wonder how to create the perfect page. You can add a title here and an image there, and you’re done!
We’ve put together 7 copywriting tips to help create landing pages that convert like crazy.
Your header is the first thing people see when they visit your landing page or welcome page. It must be attractive! Copywriters spend more time thinking about the headline or title of a page than any other element.
There are some basic formulas you can use to write your headline.
- The Testimonial – Give your visitors social proof immediately
- The Cliffhanger – Use the phrase “This…is …'” to create intrigue, suspense, and tension
- The Value Proposition is a way to show visitors how you can solve their problem
- The Listicle: 36% prefer headlines that include numbers to the headlines
- The How-To is one of the most viral headlines.
These 5 principles will help you succeed.
Simple sentence structure
People skim read, it’s a fact! You shouldn’t use complicated sentence structure or vocabulary for this purpose.
A landing page is not the right place for passionate business owners to write lengthy paragraphs about their products and services. Your visitors will leave your landing page as soon as they see it.
These are our top two tips for writing clear, concise copy.
A tool that will help you assess the complexity of your writing
- Bullet points are your friend
- Discuss Benefits, Not Features
Remember that your audience may not yet have made the connection between your product and its benefits when you talk about it.
Be specific and use numbers
People love data. Data supports what you say and builds trust with potential customers.
As you can see, numbers in your copy show that you are knowledgeable, have demonstrated results, and believe in facts. These factors all add up to trust, which increases the likelihood of your visitors becoming customers.
You can include testimonials on your landing page to show your customers that you can help them the same way you have helped them.
Get a CTA
Ask your customers to take any action, whether it be entering their email address, buying a product, signing up for a webinar, or purchasing a product. Your page is just irrelevant content if you don’t ask them to take action.
Check Your Copy
You don’t have to test everything, but you can test several versions of your copy, including your headlines, and see which one converts best. Every year, companies spend hundreds of thousands of dollars on team members to optimize conversion rates (CRO).
But, after all, it’s done and dusted…
It is more important to get your landing pages up and running quickly than spend hours, days, or even weeks crafting perfect copy. You might need to make changes later on, but by making your landing page live as soon as possible, you can at least test whether the copy converts.
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