Positioning a web page in search engines is one of the most common tasks that are set in the digital age. To achieve this, there are certain details that must be handled, such as these 4 White Hat SEO techniques that we will explain. Web Positioning Salamanca teaches you what each of these is about.
What is White Hat SEO
They are the SEO techniques that meet the guidelines indicated by search engines to position a website. Its main objective is to make a site more relevant to search engines, SEO Optimization Tips but following the ethical standards and recommendations that these give. The idea is not to get involved in methods seen as spam.
White Hat SEO must be done so as not to be penalized. The goal is not to speed up positioning or manipulate search results, because sooner or later the search engine will find out. If they do, the punishment could be very costly.
Through natural link building using useful content, user popularity, among other things, the techniques are achieved. You have to focus on relevance and organic ranking for it to be considered ethical SEO company Sydney.
Advantages and disadvantages of White Hat SEO
The results of White Hat SEO will be seen in the medium and long term, but it is much safer and more stable than other options.
- It is cheaper than black hat SEO because it will not be necessary to repair Google penalties.
- Improve positioning naturally with quality content and will not depend so much on external factors.
- To apply it, deep knowledge of SEO is not required and you can support the strategy with social networks.
- This technique has against how complicated it can be to find content that responds to the user’s needs. That positively affects the positioning.
4 White Hat SEO Techniques
There are a series of techniques that help to climb positions in Google, improving the image and visibility of the brand, as well as the user experience. By applying them you will get qualified traffic, which can translate into money if they convert.Always remember that your main concern is the user and to satisfy him you have to comply with the following steps.
It is very important to find the correct keywords because they help search engines to identify the content, helping it to be indexed. In addition to within the text, they should be used in images, metadata, etc.
It is recommended to bet on keywords with less search volume; which at the same time have less competition. This way the pages will position faster, and you will reach a specific niche that will convert.To find the right long-tail keywords, research Google’s search engine suggestions. Use Keywordtool.io or whatever you know about your target audience. Look for the questions they ask about your products or services.
It also studies the competition to know where their strategies are headed. Target the words that have the most traffic, on the highest converting pages and improve them.On the other hand, Google increasingly values semantics. That is why the best option is to use a group of keywords in the texts that refer to the same concept. This increases the number of positioned words and traffic.
Improve the design of your website and facilitate navigation
Having a well-structured, attractive, easy-to-view website that gives quick access to services, contact, and publications is essential. In addition, it must be adapted for mobile devices. All this will greatly contribute to the positioning. Analyze how the menus look and if the content is easily accessible.
Another important point is to improve the browsing speed to give the user a better web experience. You will achieve a decrease in the bounce rate, this affects the number of visits and therefore in the positioning. Having a clean and tidy HTML code is another of the fundamentals of White Hat SEO expert. The clearer you show them to search engines; the easier it will be to remember and find it. It is recommended to use meta tags and microformats to describe the content of the web. One option is the canonical tag which prevents duplicate content. It also checks for broken links and optimizes the sitemap and robots.txt file.
Create content that adds value
Quality content will be able to position itself in Google more easily, it will attract incoming links. It is key to give added value so that users make these recommendations voluntarily. That is, they share your post in their publications and on social networks. The information must clarify the doubts raised with an explanatory and profound tone, without so many embellishments. Establishing relationships with other portals gives authority, you can be very helpful for your SEO as well, this is achieved with guest posting. Regularly upload content on the blog with original and attractive material to keep the user hooked. This will stay longer on the site which will indicate to searchers that they have found what they need. Consequently, the web will rise in position in the SERPs.