You will find hundreds of articles that want to convince you of the marketing power of stickers. And we absolutely agree.
Maybe you are wondering what the next step is? Yes, custom stickers are a creative and cost-effective way to promote your business. Yes, they are a low-risk investment. But what now? What do you do after you have found your paper or vinyl sticker printer of choice?
We have got it covered. Here are the four best and most actionable ways you can use custom stickers for your business.
- Market your business at events
What does everybody bring to industry events? Business cards. And what happens to them after the event? They all disappear in the depths of a drawer, never to be seen again. Do not be one of many. Instead, switch things up with a custom logo sticker.
You can hand them out to attendees as they walk in, or you can place them on display near your booth. They’re an easy way to get your name out there, and a great way to show off your brand. If you want to stand out even more, go for a custom die cut sticker shape!
- Set your brand apart from the competition
If you’re looking to stand out from the crowd, using custom stickers on your product packaging is a great way to do it. There are multiple options, but the most effective way to use stickers on your packaging is by selecting an effect material.
Effect materials are vinyl stickers that are printed onto metallic, clear, or fluorescent materials. Using these as your product labels immediately creates a professional and premium look for your brand. This cannot only help customers remember your products, but boosts sales.
- Give them away as freebies
One of the most powerful things to do with your custom stickers it to hand them out for free. Why? Because free stickers are perceived as gifts, igniting a whole host of positive associations.
Not only are free stickers a great way to build customer loyalty, they also increase the likelihood of repeat purchases and positive reviews. On top of that, consumers are more likely to use your gifts as their phone or laptop stickers to their environment to see.
- Drive traffic and increase conversions
Custom stickers are an easy way to support your online presence with an offline campaign. Especially if you are part of an eCommerce business. All you need are custom stickers and a QR code.
Get your QR printed onto your stickers and place them in high-traffic areas. Your customers can then scan the stickers and are direct to your campaign or offer page – the perfect sales funnel.
With these four ideas, you can start using the benefits of sticker marketing today! So get your hands on custom stickers and watch your business grow. Did we miss any tips you want to add? Let us know in the comments.
