It’s no secret that user experience is important. In fact, it’s one of the most important aspects of any website or app. If users don’t have a good experience, they will leave and never come back. That’s why it’s so important to focus on user experience when you’re designing your website or app. Let’s dig into more detail and explore why user experience is so important.
Happy Users
First and foremost, happy users are the key to a successful website or app. If users are happy, they will keep using your product and recommend it to others. On the other hand, if they’re not happy, they will leave and never come back.
Think about your own experiences online. Have you ever had a bad experience on a website or app? If so, did you go back to that site or app? Probably not. Alternatively, have you ever had a great experience on a website or app? If so, did you tell your friends about it or come back to use it. Probably.
If you’re like most businesses, you want to make it as easy as possible for consumers to find your product and spend money with the brand. If your user experience is poor, they won’t even get past the first hurdle.
Happy Search Engine
Does user experience actually matter to search engines like Google? You bet it does. In fact, user experience has been a ranking factor since at least 2010. Even if you don’t believe that user experience directly impacts SEO, consider this: if your website provides a poor user experience, people aren’t going to stay on your site long. And if people aren’t on your site, they’re not going to buy your product. Therefore, it will impact SEO indirectly through poor metrics such as the bounce rate.
As an example, let’s say that people leave your website after three seconds and never explore beyond page one. Google will eventually figure out that something is wrong and lower your ranking as a result – these metrics tell the search engine that your website doesn’t have much to offer. On the other hand, if users are engaged and stay on your site for an extended period, Google will take notice and reward you with a better ranking.
Happy Business
Finally, user experience is important because it can directly impact your bottom line. If customers enjoy using your site, they’re more likely to come back and make a purchase. Good user experience can also lead to word-of-mouth marketing, which is one of the most powerful (and free!) ways to grow a business.
As we’ve seen, you’re also telling the search engines that your website is a good one worth ranking highly. So, not only will you make more money, but your site will get better positioning in the search results. Everybody wins. User experience is one of the most important factors in the success of a website, yet it’s often overlooked. Here are some tips to get started with user experience:
- Make your life easier by teaming up with award-winning SEO in Louisiana – professionals will help you take your business to the next level.
- Start with the basics – make sure your site is well-designed and easy to navigate.
- Think about your users – put yourself in their shoes and design your site with their needs in mind.
- Test, test, test – user testing is essential to making sure your site is as user-friendly as possible. Perform A/B testing to see what people like and don’t like when interacting with your website.
