If you’re an eCommerce business owner, you know finding and using the right keywords is essential to success. But where do you start? And how can you be sure you’re choosing the right keywords? Here are some useful tips on finding great keywords for online business sites.
Partner With Digital Marketing Professionals
One of the best ways to ensure keyword success with your eCommerce business site is to partner with digital marketing professionals. A good agency will have experience working with eCommerce businesses and will know how to help you choose the right keywords for your site. They’ll also be able to provide other valuable services, such as search engine optimization, to help you get the most out of your site.
When looking for a digital marketing agency to partner with, consider important factors, such as knowledge of your target audience and understanding the latest SEO techniques. In addition, it will serve you well to select an eCommerce SEO agency that also provides a range of eCommerce marketing services, such as social media marketing and PPC advertising.
Think Like Your Customer
When choosing keywords, it’s important to think like your target customer. What terms or phrases would they use when searching online for your product or service? Make a list of potential keywords and then use the research tools mentioned above to find high-traffic keywords relevant to your business.
Focus on Long-Tail Keywords
Generally, it’s best to focus on long-tail keywords, which are more specific and targeted phrases than shorter, more general ones. For example, rather than targeting the keyword “shoes,” you may instead target the keyword “men’s running shoes.” Long-tail keywords often have less competition and can effectively drive traffic to your site.
Use Keyword Research Tools
Several excellent keyword research tools are available online, such as Google AdWords, Keyword Planner, and Moz Keyword Explorer. These tools can help you identify high-traffic keywords relevant to your business. They can also help you get an idea of how much competition there is for each keyword.
Not just any keyword tool will do, though. When looking for a keyword research tool, consider its ability to provide relevant keywords for your business niche and whether it can help you understand your target audience.
Use Negative Keywords
Besides targeting specific keywords, you can also use negative keywords, which are keywords you don’t want your ad to appear for. For example, if you’re selling women’s clothing, you may use negative keywords such as “men” or “boys.” This ensures your ad is only shown to people interested in your product.
Monitor Your Keywords
Once you’ve chosen the right keywords for your site, monitoring them to see how they’re performing is essential. You can use a tool like Google Analytics to track your keyword traffic and see which keywords drive the most traffic to your site. Tracking keyword performance allows you to adjust your strategy as needed.
Research Competitors’ Keywords
Finally, don’t forget to research your competitors’ keywords. This can give you some valuable insights into which keywords work well for them and how you can use them to improve your keyword strategy.
One of the best ways to research your competitors’ keywords is to use a tool like SpyFu. You can see which keywords your competitors are targeting and how much traffic they’re generating from those keywords.
With a little time and patience, you can find the right keywords for your eCommerce business site that will take your company to the next level. Put these tips into action and see how they help you discover new opportunities for business growth without breaking the bank.
