Animated explainer videos can benefit a business in various ways, including by building a deeper connection internally or externally through videos.
As organizations grow, one of the greatest challenges they face isn’t a competition—it’s simple communication. If a person is running a public relations campaign to address external concerns, dispel rumors, or announce an exciting business expansion, the use of video can help create a powerful integrated PR campaign. A public relations and tech explainer video can offer a friendly and personal touch not possible through text, which will better enhance the message.
Why Animated Explainer Videos Work
- Help the public understand something that the organization needs to convey.
- Address concerns and diminish rumors with a friendly, personal touch not possible through text.
- Showcase the organization’s Corporate Social Responsibility.
Benefits of Animated Explainer Videos
The following are some of the advantages a business will likely gain by using an animated explainer video to market its business.
Informing Audiences without Losing Attention
Communication plays a vital role in every business, and it’s especially important for public relations. Whether it’s navigating the media, crisis management, or a press release, companies need a strong medium to communicate with their stakeholders. Finding the right method to communicate is not always easy.
Entrepreneurs have to present themselves in a meaningful and trustworthy way while staying true to their brand and at the same time, inform their audience without losing their attention. Tying all of these elements together can be a challenge, especially if they’re trying to do so with just words and images. Is there a better way?
The Power of Animated Explainer Videos
There’s a better way to create branded content that keeps their viewers’ interest. Public relations videos are one of the secret weapons of the PR industry. Whether the agency is a PR firm or an integral part of an internal corporate communications team, they can use the power of explainer videos.
What makes PR videos such a valuable tool for all things public relations? Businesses can quickly and effectively display their core message in a way that sticks with viewers. Plus, it does all this while keeping them interested.
Growing and maintaining a positive image is crucial for any business, and an important piece of that is telling their brand story visually. There’s no better way than creating PR videos that can be crafted to tell their story the way they want.
Building powerful brand awareness with video
A business brand is special and has a story to tell. With all the content customers ingest, it can be challenging to share that story. How does an entrepreneur use video to help build their brand the way they want?
They do it by partnering with a branded content production company. A well-designed tech explainer video can tell your company’s story with the power of animation. Once this valuable asset is ready, it can also be integrated into all of your social media posts to share with followers. Plus, brand videos can be used in your digital newsletter to welcome new fans and clients.
Show and tell at the same time with explainer videos
By showcasing the company with video, an entrepreneur can easily educate and inform customers with excitement. Since the branded video content can be matched to their specific brand guidelines and colors, this digital asset will fit right in with their other marketing pieces.
They should consider posting an overview explainer video on their homepage that showcases their brand as a whole. They should share stories about the organizations they partner with, including the charities they support. Animated brand videos let entrepreneurs show and tell their story the way they want.
Bringing a “human touch” to the brand
Most tech explainer videos avoid the subject of selling altogether. These types of videos often shift gears and focus more on the human element within the company. It helps to add a human touch to the brand by strengthening the brand voice.
If they’ve got something meaningful to share, the right animated brand videography and editing will truly bring that to life. These brand videos are less about hype and more about the truth.