Picture this: you’ve got a faultless product and an impeccable business model. But for some reason, you’ve got no customers.
It’s as if people just aren’t aware that your business is here to serve their needs and solve their problems. One quick way to turn that around is using outdoor signs to lure people in.
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But do you know everything you need to about making successful outdoor signage for your business? Before you make signs that don’t benefit your marketing strategy, take some time to learn about outdoor signs and how they can convert passers-by to clients.
Read on to find out more.
1.Prioritize Visibility
First things first, you need to ensure your outdoor signs are positioned perfectly. It may seem obvious, but if people don’t notice your sign, then what’s the point of having it?
You need to consider the height and size of your sign. Where will people be standing when they notice it? Will they be able to read all the necessary information? This article discusses high-visibility signs in more detail.
Additionally, check whether you’re likely to have problems with trees and shrubs routinely growing in front of your sign – if so, you’ll need to be on top of trimming!
2.Less Is More
As tempting as it is to boast all the details of your business, keep your sign simple.
All that’s needed is your brand name, a description of your services, or a flash promotion deal to get people interested. Once your intriguing sign has lured them in, that’s the time to provide the details.
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3.Font Choice Matters
No one stands around looking at a sign for ages – you’ve got just a few seconds to grab someone’s attention with your signage.
So, this means you need to choose a font that is both easy to read and aesthetic to look at. Heavy fonts may seem like a good option for visibility but bear in mind that they can blend together and disrupt the readability of the text.
Simple, classic fonts are your best option. Consider using Sans Serif, Helvetica, or any other display fonts.
4.Keep It On Brand
Your branding strategy is a fundamental part of your business; this is how customers grow to recognize and love your brand.
If you think of all the top brands, chances are you can picture their logos and color schemes clear as day. This is the goal, and your outdoor signage should match your overall company branding.
Around 80% of brand recognition is done through color so make sure you’ve got appealing colors that’ll draw in business.
Successful Outdoor Signage for Your Business
That’s everything you need to know about how outdoor signage for your business can change the trajectory of your sales for the year. If you want more customers than ever before, it’s time to get started designing your new signs.
Did you find this article helpful? If so, check out our other posts for more local business and advertising strategy tips!
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