What is a guest post on social media? Unlike blog posts, which can only be republished on a blog, guest posts can be shared and found on other sites. The more readers share a post, the higher its value in their eyes and the wider their reach. Guest posting for social media is ideal because it targets influential people with active social accounts. You can leverage their massive following, which will send your brand all over the world.
Advice from Leo Babauta
You might be wondering how to approach guest posting on social media. You don’t want to appear as spamming, or worse, as a spammer. In fact, you might be able to do both. First, try submitting the article to as many sites as possible. If you’re successful, the posts you submit will be linked back to your website. This is one way of getting more exposure for your guest posts.
Secondly, be prepared to listen to the blogger. If you’re writing for a famous blog, it’s likely they have strict guidelines and may request that you make some tough edits. However, you’ll be surprised at how much content a big blog can actually use! You might end up putting out a lot more content than you’d like to, and this won’t make your readers happy.
Writing a guest post bio
In addition to the article itself, you may also be required to write a bio for your guest posts. The bio can be thought of as your personal elevator pitch, and it should be as brief and memorable as possible. Be sure to lead with your strongest attributes. It should also support your long-term content strategy plan. Listed below are some tips to write a bio for guest posts. To help readers get to know you, include links to your website, social media accounts, and blog.
Your bio can be short and sweet, too. Some guest post sites will provide guidelines for author bios, such as the word limit, the link to your website, or a headshot. When you apply for a guest post, be sure to ask if the host requires a bio, which will cut down on the back and forth via email. Likewise, if you are writing for a new blog, consider using the bio from your own website. Be sure to include a link to your guest posting sites so people can read more of your work.
Targeting publications with a large audience
When it comes to writing for large audiences, guest posting on a popular website or blog is a proven SEO strategy. Moreover, blogs that accept guest posts usually allow their authors to include a link back to their websites. This link must be relevant to the reader’s interest and should appear in the article’s body or author bio. However, it is important to keep in mind that many blog editors place a no-follow tag on guest author links. No-follow links are traditionally considered lower-quality backlinks by Google, but they are no longer. Whether you’re targeting a large audience or a smaller one, be sure to use a quality service like Influence Central that pays upfront.
The second phase of marketing for guest posts involves outreach to editors at your target publications. Landing the first big publication is the hardest part. But once you land that first guest post, it will snowball into subsequent landings. The key to phase two is to identify the editors at target publications, reach out to them and accommodate everything. After reaching out to editors, be sure to provide them with a polished final draft.
Including a permanent link
While guest posts generally include a biographical paragraph, some companies also prohibit linking within the body of the post. This means that your link will likely only appear in your author bio. Instead, ask for a permanent link within the body of the post. The reason for this is that the link will be more natural, which is better for SEO. If you are writing an article for another website, it is important to include a relevant internal link insertion in your bio section. It shows that you researched the topic before writing the article and will also increase your company’s authority and traffic.
Conclusion
Creating a permanent link is particularly beneficial for external links, which are likely to be located outside of the originating organization. Historically, URLs for specific pieces of content were static, as the entity that created them dictated their structure. Today, however, increased volume of content has led to database-driven systems, which can create unwieldy and frequently changing URLs. When creating a guest post, be sure to understand your audience.
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